Michigan State University
Michigan State University
Arts & Cultural Management and Museum Studies
AL 467
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AL 467 Development and Public Relations for Arts and Cultural Management

Course Description

Arts and cultural organization development and public relations. Investigation of foundation, government, corporate and individual funding sources. Membership and subscription services, press releases, strategies and advertising campaigns.

Keywords

Nonprofits, nonprofit management, arts administration, arts and cultural management, arts and cultural administration, leadership, entrepreneurship, social entrepreneurship, innovation, development, fundraising, public relations, nonprofit development, nonprofit fundraising, crowdsourcing, building a funding base, arts marketing, direct marketing, special events, annual campaigns, capital campaigns, planned giving, making the ask, donor relations, board relations, planning, evaluation, ethics, social media, nonprofit communications

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Mailing Address:

Arts & Cultural Management Program
Michigan State University
600 Auditorium Road
125 Kresge Art Center
East Lansing, MI 48824

 

Email Address:

Questions about ACM programs can be directed to
artsmgt@cal.msu.edu

 

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