Michigan State University
Michigan State University
Arts & Cultural Management and Museum Studies
AL 463
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AL 463  Events Production and Planning for Arts and Cultural Management

Course Description

Technical aspects of event planning, production and management. Operational procedures of presenting, producing and programming events and cultural activities. Technical and venue management procedures.


Nonprofits, nonprofit management, arts administration, arts and cultural management, arts and cultural administration, nonprofit fundraising, innovation, leadership, entrepreneurship, social entrepreneurship, event planning, event production, event design, event management, planning, event leadership, financial leadership, human resources, time management, project management, vendors, contracts, on-site production, marketing, communications, integrated communications technology, risk management, legal considerations, crowd management, front-of-house management, stage management, special events, corporate events, virtual events, career development, event evaluation, event marketing, event communications, event fundraising, event education, event outreach, social media, event technology, guest management, event logistics, vendor relations, licensing and permits, qualitative research, quantitative research, strategic planning, SWOT analysis, event structure, budeting

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Arts & Cultural Management Program
Michigan State University
600 Auditorium Road
125 Kresge Art Center
East Lansing, MI 48824


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