Michigan State University
Michigan State University
Arts & Cultural Management and Museum Studies
AL 462
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AL 462 Promotion and e-Commerce in Arts and Cultural Management

Course Description

Publicity, promotion, and outreach principles for arts and cultural management. Promoting research and strategy, outreach and education, e-Commerce strategies and social media management. 


Nonprofits, nonprofit management, arts administration, arts and cultural management, arts and cultural administration, nonprofit fundraising, innovation, leadership, entrepreneurship, social entrepreneurship, marketing, communication, branding, nonprofit marketing, nonprofit Communication, nonprofit branding, arts marketing, personal branding, marketing for the arts and cultural sector, promotions, nonprofit promotions, e-commerce, marketing in arts and cultural management, public relations, nonprofit public relations, social media for the arts and cultural sector, mobilizing external communities, cultivating partners, advertising, brand communications, internal brand ambassadors, authentic brand meaning


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Arts & Cultural Management Program
Michigan State University
600 Auditorium Road
125 Kresge Art Center
East Lansing, MI 48824


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